Increase your Company’s Marketing Efforts- Hire a Virtual Assistant

March 16, 2009

I realized a long time ago that the key to my business’s success is marketing. Without marketing and new clients consistently coming through the door, my business was not going to grow. And, if it was not growing, it was dying. With the continued advancement of the Internet as a marketing tool, I realized quickly that I needed to leverage the techniques to capture leads online. But, I had very little time to spend on Internet marketing and so I was looking to hire staff.

As a new business, my budget for hiring an administrative assistant was low. So, I was having trouble finding someone of quality to perform the marketing functions that I required. When I became frustrated, I decided to search for alternative options. If the Internet was a great marketing tool, maybe it could also be the answer to my marketing needs. After spending some time searching, I found a company online that provided virtual assistants called They offered professional virtual assistants who could perform all of the marketing functions that I required.

Some of the initial tasks that I was looking to have done for my business included email marketing, lead collection and sorting and organizing marketing campaigns. On an occasional basis, I also considered using the personal assistant service to handle incoming client service calls. Once I realized that this virtual assistant service would be able to provide all of these services, I decided to give it a try. I hired the company at their initial plan level for over half of what it would have cost if I had hired a full time or part time assistant locally.

I sent my initial assignment using their online client service management system and waited the outcome. I decided to have my virtual assistant work on an email marketing campaign that I had intended to send out for several months. I had unfortunately never made the time to finish implementing the idea. So, I decided to use my virtual assistant to implement this email marketing program.

My virtual assistant entered in leads, managed the development of the actual email to be used, implemented the lead capture program onto my website and then managed the distribution of the email to the selected leads. I had given my virtual assistant a week to implement the program and waited until it was completed. My virtual assistant was great. Not only did they ask clarifying questions as needed, but they finished the project on time.

I was not only happy with the progress of my virtual assistant, but was able to see an increase in the amount of revenues for my business. Once I was able to see the results from working with my virtual assistant, I continued to use this service on an ongoing basis.


Hire a Virtual Administrative Assistant – Save Thousands of Dollars! Ideal for Small Business, Consultants, Doctors, Attorneys, Anyone

March 16, 2009

In our current financial crunch, there now circulates one more way in which small businesses can continue to succeed by utilizing an innovative ‘replacement’ support system: a Virtual Assistant.

While the United States is currently experiencing a recession, to the dissolution of many in-country jobs, small business continues to thrive. We have witnessed this same scenario in years past – the larger corporations closing their doors during times of financial crumble while the little guys stay afloat for varying reasons: lower overhead, a tighter support network, the ability to work on trade and the freedom to cut costs as they deem necessary.

A Virtual Assistant (VA) is a highly-trained independent entrepreneur who provides a myriad of business support services virtually via phone, fax and internet based technology to support and meet the growing needs of businesses worldwide.

According to the Virtual Assistant Networking Association (VANA) a full-time employee would typically run an annual cost of $76,960. By switching to the services of a part-time VA, a business can estimate an annual payout closer to $16,800, a savings of more than sixty thousand dollars.

The demands of small business remain, during and after a recession. While some small business costs can be eliminated or downsized, there is no need to sacrifice the services of a professional support system.

Does your small business need affordable help? Why not consider My Virtual Supporter.
Virtual Solutions to Your Business Needs

Take your business places with accounting outsourcing in India

March 16, 2009

Accounting outsourcing in India adopts various cost effective methods that actually reduces time, money and personnel resources for its clients. Moreover, several multinationals are relying on these services because accountancy in western countries cost a lot and provides them with an opportunity to grow their businesses. In fact, outsourcing has also contributed a lot in the economic growth of India as the unemployment has reduced by a large margin. Well, you can say that besides economic reasons, it is also a matter of convenience for many of the countries to opt for these services in India. The objective behind hiring services for accounting outsourcing is that it reduces their losses and at the same time maximizes the profits without any hassle. In fact, accounting outsourcing also reduces their expenses by huge margins, as hiring accountants in Europe or America costs a lot and needs huge investments. However, with the help of accounting outsourcing in India, the multinationals are able to reduce such costs. Accounting outsourcing in India offers a variety of finance, marketing, human resource and administrative management services that can help them in enhancing their businesses. These services play a pivotal role in the management of businesses as the accounts maintained by the outsourced company or a firm keeps a track of every transaction that has taken place since many months on regular basis. Hence, for making the business running all the time; accounts have to be maintained accurately so that the company owner or the management can access the financial data at any given day or time. it is one of the major reasons of many multinationals to hire the services of accounting outsourcing in India. In fact, you can also say that accounting outsourcing has made smooth way of growth for businesses on regular basis. Accounting outsourcing in India is favored by many companies for its professional services. Moreover, outsourcing in India has been able to offer experience in the management of large accounts efficiently. One must thank the innovation of many new things that are taking place in the field of information technology almost every day for making the work easy in execution, moreover for lessening the burden of executing tasks conventionally by introducing computer and software applications and techniques. This has given a reason to progress equally because of its inexpensive labor and other resources. Therefore, outsourcing in India certainly has taken off the responsibility from the shoulders of many companies to execute work diligently and perfectly. Hence, accounting outsourcing in India is indeed an ideal choice for companies that are looking forward for great services round the clock for profitable business deals. Moreover, it has made accountancy profitable for both clients and vendors.

Can Wall Street make it four in a row?

March 13, 2009

NEW YORK – Stock futures pointed higher early Friday as investors, following the lead of overseas traders, prepared to extend Wall Street’s advance into a fourth straight session.

Markets in Asia and Europe rose on hopes for new economic stimulus measures in China and Japan. Chinese Premier Wen Jiabao said the government is ready to roll out even more measures, while Japan’s prime minister is calling for a new stimulus package.

Encouraging comments from Bank of America Corp.’s chief executive Ken Lewis added to the optimistic tone in Friday’s trading. Lewis said his bank was profitable in January and February. On Tuesday, news that Citigroup Inc. was having its best quarter since 2007 started the rally has lifted the Dow Jones industrials nearly 10 percent in three days.

Later Friday morning, the Commerce Department will report international trade data for January.

Stocks have rallied not only on the Citi news, but also in response to surprisingly positive reports from companies across a wide range of industries that are lifting hopes for an economic turnaround. Most encouraging perhaps is the news from banks that suggests first-quarter results won’t be nearly as dire as many analysts have feared.

While the week’s gains have been a welcome respite to the unrelenting selling that has plagued investors for weeks and the sentiment on the Street is more upbeat than it has been in months, analysts warn the rally may not last long. Technical factors that have helped drive the market this week are likely to continue Friday, including short covering, when traders buy stock to cover “short” bets, or bets that a stock will fall.

Dow futures rose 79, or 1.1 percent, to 7,195. Standard & Poor’s 500 index futures jumped 8, or 1.1 percent, to 756.40, while Nasdaq 100 index futures rose 3, or 0.3 percent, to 1,166.

Overseas, Japan’s Nikkei stock average jumped 5.15 percent, while Hong Kong’s Hang Seng index rallied 4.37 percent. In morning trading, Britain’s FTSE 100 was up 1.68 percent, Germany’s DAX index was up 0.93 percent, and France’s CAC-40 was up 1.72 percent.


Inside Entrepreneurship

March 13, 2009

I’VE ENJOYED WRITING this column for the Seattle P-I for close to four years. Its purpose has been to give a bigger voice to the concerns of startup entrepreneurs and small-business owners.

As I look at the government plans to jump-start the economy, I admit that I’m somewhat dismayed. Not one member of the small-business community was called to serve on President Barack Obama’s 16-member Economic Advisory Board. And the economic stimulus plan doesn’t seem to reflect Obama’s campaign promises to jump-start the economy from the “bottom up.”

From a practical standpoint, the political weakness of small-business owners comes from the lack of financial clout to pay lobbyists and influence Congress on big government giveaways. We aren’t a part of the discussions for the easy money even though small business consistently provides a strong return on investment for government dollars.

Year after year, small business creates the majority of America’s new jobs. In 2005, big corporations accounted for only 21 percent of new jobs, while small business generated a whopping 79 percent.

Further, when small businesses receive extra funding from bank loans and private investors, they generate a ripple of additional community spending. Think about it. When small companies invest in growth, they employ local workers, lawyers, accountants, Web designers, building contractors and office cleaning crews.

They buy phones, pagers, advertising, office furniture, accounting software and computers. When a large corporation creates new jobs, the new employees could easily be based in India, China or the Philippines. Of course, the bonus spending heads offshore, too.

I’m watching the new administration’s small-business initiatives closely. Here’s my short list for leveraging the innovation and drive of America’s small-business owners.


Wipro wins Rs 1,182 crore project from ESIC

March 13, 2009

Wipro Infotech, the India and Middle East IT Business of Wipro Ltd and a provider of IT and business transformation services today announced that it has been awarded the largest IT outsourcing contract from Employees State Insurance Corporation(ESIC). ESIC is a statutory corporation, under the Ministry of Labour & Employment, Government of India (GoI), and is the implementing agency of Social Security Scheme in India.
Wipro has been selected to implement ESIC’s Project Panchdeep which is aimed at improving healthcare services to its beneficiaries, by providing online facilities to employers and insured people for registration, payment of premium and disbursement of cash benefits. Other modules will provide HR, Finance and General Administration programs for increasing the organisational efficiency. The ambitious project was mandated by ESI Act 1948 with a focus on creating a medicare backbone for the marginalised sections of society.

The Benefits of Outsourcing

March 12, 2009

Do you want to maximize your revenue and minimize your expenses? Do you want to get access to specialized skills and services? Do you want to concentrate more on your core business? Do you want to save on money, time and infrastructure?

If your answer is yes to any or all of the above questions, you might be interested in outsourcing. Outsourcing has several benefits. Outsource and take advantage of the benefits of offshore outsourcing. Read the following benefits of outsourcing to find out more about how outsourcing can give your business a competitive advantage!

1. Take advantage of the cost-advantages!
Outsourcing to countries such as India can give you access to cost-effective services. The same services with the same level of quality are offered in India for a much lower cost! This cost-advantage has increased the number of services that are being offered to India. Services such as call center services, teleradiology, medical billing, etc can help you save up to 60% of your total costs when outsourced! Getting access to high-quality services at a cost-effective price is the biggest benefit that you can get while outsourcing. Outsource and reap the benefits of outsourcing.

2. See an increase in your business
Another benefit of outsourcing is seeing a big increase in your profits, productivity, level of quality, business value, business performance and much more. Outsourcing can help you see an increase in almost every aspect of your business. Outsource and see your organization experience an increase in every aspect with these benefits of outsourcing.

3. Save Big!
One of the benefits of outsourcing is that you can save on every aspect of your business and increase your profits. When you outsource, you can save on time, effort, infrastructure and manpower. Since you don’t have to invest in infrastructure, you can also save on making unnecessary fixed investments. Outsourcing removes the burden of changing or maintaining infrastructure. You can also save on capital expenditure. Outsourcing can also help you save on training costs, because you do not have to invest in manpower. These savings will help bring about an increase in your revenue. Your organization can also save on investing in expensive software and technologies.

4. Get access to specialized services
By outsourcing you can get expert and skilled services. This benefit of outsourcing has been the key reason why several outsourcers opt for outsourcing. The function that you outsource may not be your core competency but you can find an outsourcing partner who is specialized in that particular business process. Your outsourcing partner will be able to provide more proficient services. This is yet another benefit of outsourcing, because if you perform all your business processes in-house, you will not be able to provide specialized and skilled services. Outsourcing can give you this advantage.

Outsource2india is an organization that offers a wide range of specialized business process outsourcing solutions to global clients. Outsourcing business processes to us has enabled clients to cross-leverage our skills and expertise across industry verticals and technologies to achieve greater efficiency and quality levels in the outsourced process.

At Outsource2india, we have dedicated teams that offer outsourced services across a range of services which include Call center, Data Entry Servicesand Engineering Services, Healthcare Services, Financial Services, Software Services, Research and Analysis Services, Digital Image Editing Services, Creative Services and Web-analytics Services.

Outsource specific processes to our expert teams and increase your ROI. Contact O2I here.

5. Concentrate more on your core business
One of the benefits of outsourcing is that your organization will be free to concentrate on your core business. By outsourcing all your non-core functions, your employees can be put to better use and you will be able to see a huge growth in your core business.

6. Make faster deliveries to customers
Another benefit of outsourcing is that you can make quicker deliveries to customers. Your outsourcing partner will be able to provide faster deliverables and you in turn will be able to make quick deliveries to your customer. Faster deliveries can also help you save on time.

7. Improved customer satisfaction
With timely deliveries and high-quality services you can impress your customers. Outsourcing can help you benefit from increased customer satisfaction and your customers will remain loyal to your organization.

8. Benefit from time zone advantages
Outsourcing to countries such as India has a time zone advantage. Your night will be India’s day. With this advantage, your outsourcing partner can complete critical work and send it to you the next day. Thus, your work is continued by your outsourcing partner even after your employees go home. This enables the work to be completed much faster and gives your business a competitive advantage. This is one of the benefits of offshore outsourcing.

9. Increased efficiency
Another benefit of outsourcing is increased efficiency. Your non-core business functions will be performed efficiently by your outsourcing partner, while your core functions can be efficiently carried out in-house. Thereby you can achieve overall efficiency and see an increase in your profits.

10. Give your business a competitive edge!
Outsourcing can help your organization gain a competitive edge in the market. You can also get access to specialized services for different business processes and thereby provide your customers with best-of breed services. Such strategic outsourcing can give your business a competitive edge among your peers. The benefits of outsourcing can give your organization a cutting-edge in the worldwide market. Outsource and take advantage of the benefits of outsourcing.

11. Outsourcing countries also benefit from outsourcing
Countries such as U.S, U.K, Norway and Australia amongst others can benefit by outsourcing. The economy of these countries has increased tremendously after outsourcing. In the U.S, after the outsourcing boom, the economy has increased, jobs have increased and the wages of American workers have increased.

Outsourcing: China vs. India

March 12, 2009

Affected by the global economic crisis, China’s exports dropped rapidly in the fourth quarter of 2008. In December, China’s export growth was -2.8%, bringing the growth rate for 2008 to 17.2%, which is 2.1% lower than the growth in the first 11 months.

However, China’s software industry still experienced fast growth in 2008. This year, China’s software exports reached US$14.2 billion, up 39% year on year. Service outsourcing grew at an even faster speed of 54.3% to US$1.6 billion by the end of 2008. The growth in the whole year was 6.2% higher than the growth in the first 11 months.

The development of outsourcing has relied on support from both central and local authorities of China. China has been implementing industrial upgrades for a long time. Many Chinese cities and industrial parks consider outsourcing an effective way to achieve industrial upgrading.

During the current global recession, due to the downtown in the manufacturing and export sector, China has selected outsourcing as a new arena for economic growth. In February, 20 major cities, including Beijing, Shanghai, Tianjin, Chongqing, Shenzhen, and Chengdu, were chosen to become demonstration cities for service outsourcing. In these cities, the government will establish preferential policies such as tax cuts to encourage the development of outsourcing.

China is now eager to promote outsourcing, but the question is, can China’s outsourcing be competitive with that of India?

Despite the boom in China’s service outsourcing, it will be difficult for China to catch up with India, the giant in the international outsourcing industry. India has enjoyed both large market volume and fast growth, achieving an average annual growth of 37% over the past four years. In 2008, India captured nearly 37% of the global outsourcing market, while China took less than 10%.

India’s outsourcing industry seemed invincible until one event in 2008 changed the situation. The Mumbai attacks, which reportedly caused 172 deaths, highlighted the potential risks of travel to India. It raised questions regarding the safety and stability of the Indian business environment, which is one of the major factors in the selection of an outsourcing partner.

However, the largest threat to India’s outsourcing is not terrorism, but cost. The ratio of wages in India and the U.S. used to be 1:6, but recently it has been closer to 1:3, and can even reach 1:1.5. Indian labor is becoming a less efficient solution for the outsourcing businesses. When the global finnacial crisis came, more clients began to review their spending and cut costs, halting revenue streams and causing upheavals in India’s outsourcing industry.

While India’s outsourcing entered difficult times, China saw opportunities, because India’s limitations are China’s strengths. China has abundant IT human resources available at low cost. The ratio of wages in China and the U.S. is about 1:7 now, a ratio much more advantageous than that for India. China also provides a safe and stable environment to overseas investors: no terror attacks have ever taken place in Chinese cities.

But China also has its limitations. First, although China has a lot of IT talent, few IT workers are good at foreign languages, and thus few can communicate easily with overseas customers. This is the largest competitive difference between China and India. China also has few inter-disciplinary talents who are not only skilled in technical issues, but also in business process, management and interpersonal communication.

Second, China has poor intellectual property protection. Although the Chinese have been warned against intellectual property violations several times, piracy still flourishes throughout the country. Moreover, many Chinese companies are not even aware of whether their actions constitute piracy or are bringing high risk of intellectual property leakage to their clients. Since intellectual property protection is considered a crucial factor in selecting an outsourcing partner, poor protection is the second largest limitation of China’s outsourcing industry.

Third, the development of China’s outsourcing industry lags ten years behind that of India. Chinese outsourcing companies are usually small. India has many outsourcing companies with annual revenue of over US$1 billion, but in China there are few outsourcing companies with annual revenue exceeding US$0.1 billion. Also, Chinese companies are engaged mainly in coding, whereas Indian rivals can provide comprehensive solutions to clients.

Therefore, performance figures such as outsourcing exports and growth are not the only differences between the outsourcing industries of China and India. Like manufacturers, China’s outsourcing companies always emphasize low cost to attract clients. Although the global financial crisis highlights such advantages, cost is still not the most important factor for potential clients. Clients pay more attention to service capabilities, including intellectual property protection, language skill, and ability to provide comprehensive solutions. The global economic crisis and the Mumbai attack have temporarily caused some shifting of outsourcing business from India to China, but this trend will not last. Should China return its slice of the outsourcing pie to India when the end comes?

The contributors are research analysts with China Knowledge Consulting. The firm provides corporate services, financial advisory, marketing strategy and recruitment to foreign businesses seeking business opportunities in China. Opinions expressed are their own.

India to remain among top outsourcing destinations:

March 12, 2009
New Delhi: At a time when US President Barack Obama is coming down heavily on outsourcing, global financial firm Moody’s has said India will remain a top outsourcing destination.
“India will remain a top outsourcing destination because of its tech-savvy and English-proficient urban workforce whose wages are much lower than their western counterparts,” Moody’s economist Sherman Chan said.
Sherman further said that India’s outsourcing industry will certainly be hurt by this global downturn, as demand for IT support or telemarketing has weakened significantly in recent months.
However, it will recover well after the global economy rebounds, though the recovery is expected to be gradual as businesses will remain cautious with investment plans, she added.
In his first address to the joint session of the US Congress last month, Obama had stated his administration would end tax breaks for corporations that ship the US jobs overseas.
On asked whether increase in protectionism of the domestic industry in the US and the developed countries is hitting the Indian outsourcing badly, Sherman said, “I don’t think businesses leave India mainly because of protectionist sentiment.”
“A more likely reason is that activity is being scaled back in the light of a slowing global economy,” she added.
The $40 billion Indian software and BPO export industry, mainly driven by outsourcing, draws 60% of its revenues from the US.

JPMorgan Chase to increase India Outsourcing by 25 per cent

March 12, 2009

The second-biggest bank of the US, JP Morgan Chase, which acquired Washington Mutual and Bear Stearns recently, will increase its outsourcing to India by 25 per cent this year to nearly $400 million, says a report by Businessweek. It will also manage the integration of the acquired firms from India to bring down the cost of integrating different information technology (IT) systems.


Right now, JP Morgan outsources $250-300 million worth of IT andback-office projects every year to Cognizant, TCS and Accenture, apart from to its own captive centre in Mumbai.

“JP Morgan CIO Guy Chiarello said he will increase outsourcing to India, and will drive several integration projects from there,” a New York-based expert, familiar with JP Morgan’s outsourcing plans, told media last week, on conditions of anonymity.

 A spokeswoman for JP Morgan India could not reply to an email query sent by Friday, and the bank’s spokesperson in the US too did not reply.

“JP Morgan is one of the first banks in the US to have fleshed out its outsourcing strategy ever since the banking meltdown happened. Many others are still undecided about their IT expenditure,” said a senior official at one of the technology firms, who did not wish to be quoted.